I was able to fill my first mat class from the names and phone numbers of people that I had kept on one of those “just in case” lists. I was only taking 8 people in the class or so I thought. Three of those 8 people had a friend who they wanted to bring along which now [...]
So You Want to Look Like Daisy Fuentes?
August 6, 2010 By Leave a Comment
All of a sudden Pilates seemed to be everywhere. It was hard to miss the Mari Windsor infomercial selling a Pilates exercise video that seemed to air about a bazillion times a day. It seemed like the basic message was that if you bought the video there may be a chance that you will look like Daisy Fuentes. At least that is what I [...]
“Thank You For Calling Physical Methods…I think”
July 23, 2010 By Leave a Comment
It took me more than 6 hours to return those first 12 phone calls. “What is it exactly?” “Will it help me lose weight?” ”Can I come and watch first?” “What should I wear?” “Where are you located?” “Is this like yoga?” “How much does it cost?” “Do you have any information that you can send me?” ”Do you take [...]
Be Careful What You Wish For
July 17, 2010 By Leave a Comment
I thought that after all of the hard work, sweat and stress that Steve and I had endured to set up the Lehigh Valley’s FIRST Pilates studio, I would have gotten a bigger response. I don’t think that I was expecting hoards of people to show up on my front lawn beating down my front door to make [...]
One Pilates Teacher…No Waiting
June 30, 2010 By 1 Comment
My equipment arrived on the front lawn of my house, and I mean literally it was ON my front lawn. Crates that were the size of coffins were everywhere. What the heck did I order again? 1 Standard Reformer…check.1 Cadillac Convertable…check. 1 High Barrel…check. 1 Spine Corrector (East Coast style)…..check. 3 Magic circles (1 light, 1 medium, 1 heavy)Assorted [...]
Three Syllables….Sounds Like Gelati
March 6, 2010 By 2 Comments
Since the word Pilates was still under the legal protection of a trademark, it was technically illegal to publically advertise Physical Methods as a “Pilates” studio. I was allowed to use phrases such as “Pilates inspired” “Pilates-like” or “exercises inspired by the work of Joseph H Pilates.” The whole thing was just ridiculous as far as I [...]
A Husband, 2 Kids & A Pilates Studio
March 3, 2010 By Leave a Comment
The Small Business Administration was a wealth of information for people just starting out in business. There were checklists, worksheets and resource lists that included everything that you needed to know starting with how to get a business license and a tax ID number, to the proper format to follow when writing a business plan. They provided a list of banks that [...]
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